Why and how to set up your Instagram business profile.

Reasons one should have an Instagram Business Account

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business.

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts

Instagram business profiles have some facilities that personal profiles don’t include:

  • An industry/niche
  • An address
  • A contact button right on the profile.

Having more information and a quick contact button gives your business profile a more professional look. And it offers even more ways for your audience to get in touch with you.

You get access to analytics. You’re able to take a look at your post performance, follower activity and audience insights. 

accounts that have more than 10,000 followers gain access to swipe up links within Instagram Stories, but only if that account is an Instagram business profile.

Instagram ads and promoted posts are created through Facebook’s ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns.

You can schedule your posts ahead of time.

How to switching a personal account to an Instagram business account

1. From your profile, tap the hamburger menu in the upper-right corner.

2. Tap Settings. Some accounts may see Switch to Professional Account from this menu. If you do, tap it. Otherwise, proceed to the next step.

3. Tap Account.

4. Choose Business (unless it makes sense for you to choose Creator).

5. If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.

6. Select your business category and add relevant contact details.

7. Tap Done.

How to create a personal Instagram account (creator account)

1. Download the Instagram app for iOSAndroid or Windows.

2. Open the app and tap Sign up.

3. Enter your email address. If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook.

4. Choose your username and password and fill in your profile info. If you logged in with Facebook, you may be asked to sign in.

5. Tap Next.

Congrats! You’ve created a personal Instagram account

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